Short answer: A media kit is a one-page summary that tells a brand who you are, who follows you, what you have made and how to work with you. Keep it to verified facts, show your best work, and make your contact details impossible to miss.
A good media kit saves time for both sides. A brand reviewing ten creators will remember the one whose profile was clear in thirty seconds. This guide covers what to include, what to leave out and how to keep it honest.
What a media kit is for
A media kit supports a pitch. It is not a replacement for a personal message. You send it after a short introduction, attach it to an email, or link it from your bio so brands can find it on their own.
It answers four questions a brand always has:
- Who is this person?
- Is their audience the one we want?
- Is their work good, and is it relevant to us?
- How do we reach them and what happens next?
What to include
1. A short introduction
Two or three sentences. State what you create, for whom, and what makes your angle different. Add a clear photo of yourself or your work.
2. Audience information
This is the section brands read first. Use figures from your own platform analytics:
- Follower or subscriber count on each platform you actively use
- Audience location, mainly city or country
- Age range and language
- Typical engagement on your posts or videos
- Average views for recent content, if the platform provides them
Label the date of the figures. If you do not have a number, leave it out rather than guess. Brands can often verify information, and one inflated figure damages trust in everything else.
3. Selected work
Pick three to five examples that match the kind of collaboration you want. Include a one-line result or description for each, for example the format, the platform and what the piece was for. Only mention outcomes you can document.
If you are a musician, include a performance clip, a release and an example of a branded or sync-style piece if you have one.
4. Past collaborations
List brands or organizations you have worked with, only with their permission. If you are just starting, show self-initiated sample content, for example a mock campaign for a product you genuinely use.
5. What you offer
Describe your services in plain terms: short video, series of stories, live performance, original music for an ad, event appearance. Add typical turnaround time.
6. Rates, or how to ask for them
You can show a starting range or write "rates available on request". Choose based on your confidence and your market. Our guide on freelance rates and contracts explains how to build a range you can defend.
7. Contact details
One professional email, your main social handles and a website or link page. Do not make a brand search for them.
Design tips
- One page, one font family, two or three colours
- Large, readable text on mobile
- Save as a PDF and also keep a link version
- Name the file clearly, for example "Your-Name-Media-Kit"
- Keep the layout clean: a brand should find your audience data in seconds
You do not need a designer. A simple template in any design tool is enough, as long as it looks consistent with your content.
What to leave out
- Unverifiable claims such as "huge reach" or "viral content"
- Screenshots of private analytics that show other people's data
- Long biographies
- Brand logos you do not have permission to use
- Promises about results you cannot control, such as sales or conversions
How to use it
Pair the kit with a short, specific pitch (see how to find paid brand collaborations). Mention one or two points from the kit in your message, then attach it. After a collaboration, update the kit with the new example and, with permission, the brand name.
Keep it honest and current
A media kit is a living document. Update figures before every pitch, remove work that no longer represents you, and add new work as you create it. An honest, current one-pager is more persuasive than a long, polished one with outdated claims.
Build your opportunities with support
If you want a community, structure and practical guidance while you build your creator business, the Unica Creator Business Hub partnership is designed for creators, artists, influencers and young startups. Terms are confirmed in writing before you commit.
Frequently asked questions
How long should a media kit be?
One page is ideal, two at most. Brands skim, so keep it clear and easy to read on a phone.
What if my numbers are still small?
Lead with what is strong: engagement, audience location, niche focus and the quality of your work. Show real figures from your own analytics and never round them up.
Should I put my prices in the media kit?
It is a choice. Some creators list a starting range, others share rates only after a conversation about the brief. Either way, know your numbers before you send it.
How often should I update it?
Refresh the figures before every pitch, and review the full layout every few months.
Next step
Ready to turn your profile into real opportunities? Join the Creator Business Hub partnership.
